Kamis, 24 Februari 2011

[C570.Ebook] Free PDF Retail Marketing, by Peter J. McGoldrick

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Retail Marketing, by Peter J. McGoldrick

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems. This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

  • Sales Rank: #2789403 in Books
  • Published on: 2002-02-01
  • Format: International Edition
  • Original language: English
  • Number of items: 2
  • Dimensions: 3.82" h x .59" w x 2.95" l, 3.09 pounds
  • Binding: Paperback
  • 672 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By mario duarte
This book is the best in retail

1 of 1 people found the following review helpful.
Great book to kick stat your retail marketing engine.
By Adam Armbruster
Peter McGoldrick has hit on many good points about retail marketing. From the impact of simple ideas, to remembering that retail is in effect, an entertainment experience. However, we should never let this point confuse us with the importance of generating a buying desire by a consumer. In the end it's always all bout the sales numbers!

I consult 500 retailers a year..they all should read this book! Nice job Peter!

0 of 0 people found the following review helpful.
Retail Marketing
By Brad Furniss
I read this book and most of our team have as well here at Pivotal Retail Marketing [...] we believe that the points covered in this book are a great starting point for students to understand the technical issues which need to be covered off.

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Rabu, 09 Februari 2011

[H922.Ebook] Free PDF Digital Creativity: Techniques for Digital Media and the Internet, by Bruce Wands

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Digital Creativity: Techniques for Digital Media and the Internet, by Bruce Wands

Master the technical skills, creative techniques, and principles of digital design
At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.
Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key topics such as Web design, video, audio, and 2D and 3D animation.
This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for all types of new media, and examines how professionals create commercial art and fine art. It is an excellent resource for students and design professionals who need the skills and information necessary to succeed in the highly competitive world of digital design.
* Special features include:
* Interviews with successful digital designers
* Hundreds of illustrations
* End-of-chapter learning exercises
* An information-packed companion Web site
* Coverage of software/hardware issues

  • Sales Rank: #2486542 in Books
  • Color: Black
  • Published on: 2001-06-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .65" w x 7.55" l, 1.47 pounds
  • Binding: Paperback
  • 352 pages

Review
"...good advice...overall this is a good overview of media technology for graphic designers..." (Computer Bulletin, September 2002)

From the Back Cover
Master the technical skills, creative techniques, and principles of digital design

At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic designers need to work in today's digital and electronic media.

Written by a designer for the designer, Digital Creativity explains computer technology in accessible terms as it covers key topics such as Web design, video, audio, and 2D and 3D animation.

This comprehensive guide presents an overview of the digital production pipeline, shares principles and techniques for all types of new media, and examines how professionals create commercial art and fine art. It is an excellent resource for students and design professionals who need the skills and information necessary to succeed in the highly competitive world of digital design.
* Special features include:
* Interviews with successful digital designers
* Hundreds of illustrations
* End-of-chapter learning exercises
* An information-packed companion Web site
* Coverage of software/hardware issues

Most helpful customer reviews

0 of 0 people found the following review helpful.
Bad condition
By Cody Hoyt
bought this book in supposedly pristine condition. came to me with liquid damage and coffee stains. it made me sad

2 of 4 people found the following review helpful.
Book highly recommended by NY Digital Art Teacher
By A Customer
I was reading the January issue of Yahoo Internet Life magazine and saw that [...] was chosen as one of the "Top 100 Web Sites of 2002" for Best Original Web Art. I was quite surprised that a graduate school department site was chosen over sites like Rhizome, the Whitney, San Franciso MoMA and other high profile Net Art sites. I visited the site and saw that the students did great work and had won over 60 other awards, including the 2001 Leonardo Award of Excellence, the Smithsonian American Art Museum's New Media/New Century Award, Prix Ars Electronica, Sundance Online Festival, SIGGRAPH and others. I saw that Bruce Wands was chair of the department and I bought his book. I found the book to be excellent, easy to read and very helpful on the creative side of new media production. The chapter on creativity was worth the price of the book alone. The book is now required reading in my graduate and undergraduate digital art classes. The interviews are with top people in the field (including Isaac Kerlow) and are really interesting, giving added dimension to Mr. Wands' writing. The book also has an excellent annotated bibliography for those interested in exploring the chapter subjects in depth. I also own the Pocock/Rosebush book and the Kerlow book. Both are highly technical books that are only about computer animation and do not have the breadth or the wealth of practical information the Wands book has. Based on Mr. Wands' superb track record with his students, I highly recommend this book to anyone who wants to be more creative and develop quality new media content.

8 of 11 people found the following review helpful.
Test group rated this book as a very poor text.
By A Customer
Test group rated this book very low: Primary Text = 1, Reference Text = 0, Companion Text = 2.
We conducted a review of seven recent books on digital media for a large university here in Michigan. The criteria was to review each book as a possible text, reference or companion for pre-college and introductory college classes. We assembled a group of college and high school teachers as well as separate group of students.
The panel of students responded very negatively to this book. Their expressed concerns were about the lack of structure and that it did not have enough �technical� information. They did not find the personality sidebars interesting or relevant. Other students found the tone of the book "condescending." It received the lowest scores of all the books reviewed.
Some of the teachers were more positive but their assessment of this book as a primary text was very low because it �does not present facts or techniques in a way that allows the teacher to either assign specific reading assignments or to test students on the information.� Other teachers expressed concern that much of the technical information was not accurate or that it was too vague and not clearly presented. This book was not considered adequate to be a primary text in high school or college.
On the other hand, the teachers that were relatively new to digital technologies were slightly more positive, finding the book "light and a easy to read." This group found the sidebars more interesting because they related to the questions about making the "transition to the digital relm." A subject that the students found to be "dated and boring."
Our two highest rated books by both groups were far more technical and advanced; the Rosebush/Pocock �Handbook� and the second edition of Kerlow�s �The Art of 3D Computer Animation.� In both instances the perceived value was the blend of scholarship and technical clarity. Students found both books relevant to their concerns and teachers were impressed by the presentation and excellent writing. These are two very valuable books that will be relevant resourses for many years.

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[Z698.Ebook] PDF Download Fearless Woman: Born to Give Thanks, by J'Anmetra Waddell

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Fearless Woman: Born to Give Thanks, by J'Anmetra Waddell

A painful past. Many of us have one. We each have something we don’t want EVERYONE to know – let alone share with the world! Well, brace yourself for this gripping, page-turning, and tell-all story. Within its pages, you will find Author J’Anmetra Waddell’s unusual truth. As a former First Lady of the church, read her horrifying story of physical, mental, emotional, and sexual abuse at the hands of the man she loved: the pastor. Learn how she put on her “best face” for the world while struggling with trying to leave her abusive husband. Family, friends, church members, and co-workers couldn’t help her escape. She had to do it alone. She had to be FEARLESS.

  • Sales Rank: #3301071 in Books
  • Published on: 2015-06-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .23" w x 6.00" l, .33 pounds
  • Binding: Paperback
  • 102 pages

About the Author
J'Anmetra is a strong advocate for victims and survivors of domestic violence. As a former Preacher's Wife, she speaks candidly about the issues of domestic violence and abuse with emphasis on empowering individuals who are victims and survivors of abuse. By educating and bringing awareness to the community, she believes survivors are the teachers who can carry the message of education, awareness, and empowerment to their families and communities. J'Anmetra is the mother of two daughters and the CEO of the Bare Your Hair hair care line and Waddell Consulting Services. The following quote from John Wooden motivates her daily: "Don't let what you cannot do interfere with what you can do."

Most helpful customer reviews

1 of 1 people found the following review helpful.
Amazing Grace!
By Sha
This book was submitted for consideration for a book award for The Writers Ball 2016. Once the reviewing committee completed their recommendation, I picked up the book and began reading it and did not know what to expect. I could not put it down! I was so consumed with what I was reading. You see I first thought that it was a fictional piece written by an accomplished author. After reading several chapters, I looked back over the first chapters of the book to see the title again and read the submission report and realized that this was a true story from an emerging author.

This beautiful author went through hell at the hands of someone she loved...her husband. I hurt for her while reading this unbelievable yet true story. How could a human treat another human like that! But Ms. Waddell wears her crown so beautifully that you would've never known that she experienced a living hell. And probably death had she not trusted GOD to get out of her situation.

This book is a must read for anyone who is going through domestic violence or knows or suspects someone who may be experiencing something similar. Many did not have the courage to get out of their violent situation. Many tried to leave but were unsuccessful. Many died at the hands of the men that they loved and trusted. Thankfully this author lived to tell her story.

1 of 1 people found the following review helpful.
Could not put it down!
By Lisa
This is a gripping account of a woman's struggle to survive abuse from her husband. As I began reading it, I could not put it down until I read every word. How many of us have stood by and not intervened when we knew something was wrong? What a brave story to tell with such raw honesty. I absolutely cannot wait to see how she picked herself up to become the woman she is today.

1 of 1 people found the following review helpful.
Awesome book!
By cassaundra hill
Awesome book!!! Definitely a must read for all women whether you have been through this or not!! This book most certainly will bless and save lives!! Such a great read, can't wait for Part 2!!!

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Selasa, 08 Februari 2011

[M891.Ebook] Free PDF A Call for Character Education and Prayer in the Schools, by William H. Jeynes

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A Call for Character Education and Prayer in the Schools, by William H. Jeynes

This book offers an examination of the related topics of school prayer and character education in the United States, advocating for their return to public schools.

• Includes excerpts from primary documents such as diaries, letters, speeches, and eyewitness accounts

• Offers a chronology of the history of character education and prayer in the schools throughout American history, with some reference to world history

• A helpful index offers access to the major topics examined in the book

  • Sales Rank: #131058 in Books
  • Published on: 2009-11-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.30" w x 6.30" l, 1.50 pounds
  • Binding: Hardcover
  • 332 pages

Review
"In this remarkable book, Bill Jeynes makes an impassioned case for moral education and the place for voluntary prayer in schools in the United States. His analysis begins with the Founding Fathers and offers a fresh understanding of the First Amendment and, in particular, powerfully debunks conventional and misleading interpretations of free exercise and non-establishment. He explains how these conventional interpretations gave way to a secular bias, ultimately leading to the removal of prayer and moral instruction from American schools. Quoting the dissenting opinion in Engel v. Vitale, the 1962 Supreme Court case banning prayer from schools, Jeynes offers an incisive indictment of the implications of these decisions: 'The decision resulted in 'the establishment of a religion of secularism.' Jeynes argues persuasively for a renewed appreciation of the role of religion in American civic life and the importance of character formation and prayer in the educational lives of our nation's children." (Professor Tim Scully Director of Institute of Educational Initiatives Professor of Political Science University of Notre Dame)"A Call for Character Education and Prayer in the Schools is a profound and thought-provoking analysis of the history of moral education and prayer in public schools in America. The breadth and depth of William Jeynes' vision are remarkable. The book integrates the insights Jeynes gained during his successful career as a distinguished scholar of religious education. He asserts that many of the problems in the USA today are moral and therefore revisiting and reintroducing character education and taking a moment of silence would be wise. Educators will surely benefit from this important book." (Dr. Zehavit Gross Head, Policy, Administration and Leadership in Informal Education Systems School of Education, Bar-Ilan University, Israel)"William Jeynes argues persuasively for public schools to pay attention to character education and religious freedom. Millions of parents choose private and home schools because they want their children taught in schools that provide moral education and respect religious expression. Can public schools do a better job in these areas? Jeynes makes the case that they must, and gives historical evidence that until relatively recently they did.' " (Jack Klenk, former director of the Office of Non-Public Education at the U.S. Department of Education)

About the Author

William H. Jeynes, PhD, is professor of education at California State University, Long Beach and a nonresident scholar at Baylor University.

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Senin, 07 Februari 2011

[E478.Ebook] Download Ebook Los 500 Sombreros De Bartolome Cubbins (The 500 Hats Of Bartholomew Cubbins) (Turtleback School & Library Binding Edition) (Spanish Edition

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FOR USE IN SCHOOLS AND LIBRARIES ONLY. Each time Bartholomew Cubbins attempts to obey the King's order to take off his hat, he finds there is another one on his head.

  • Sales Rank: #9142210 in Books
  • Published on: 1998-06-01
  • Original language: English, Spanish
  • Number of items: 1
  • Dimensions: 10.70" h x .40" w x 8.00" l,
  • Binding: Library Binding
  • 56 pages

Language Notes
Text: Spanish (translation)
Original Language: English

Most helpful customer reviews

5 of 6 people found the following review helpful.
Brings back memories of childhood
By rodney
Outstanding book for my 4 year old. My mother bought me this book when I was younger and I wanted it for my child, only in Spanish. Excellent.

0 of 1 people found the following review helpful.
Interesante historia
By Juan Fajardo
es muy buena y ya es mas larga, pero tiene una parte fuerte, donde va a donde el verdugo que le tiene que cortar la cabeza, eso no me gusto por eso le quite una estrella, hasta una y media deber[ia ser.

See all 2 customer reviews...

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Los 500 Sombreros De Bartolome Cubbins (The 500 Hats Of Bartholomew Cubbins) (Turtleback School & Library Binding Edition) (Spanish Edition PDF

Los 500 Sombreros De Bartolome Cubbins (The 500 Hats Of Bartholomew Cubbins) (Turtleback School & Library Binding Edition) (Spanish Edition PDF
Los 500 Sombreros De Bartolome Cubbins (The 500 Hats Of Bartholomew Cubbins) (Turtleback School & Library Binding Edition) (Spanish Edition PDF

[J957.Ebook] PDF Download Fighting Monks and Burning Mountains: Misadventures on a Buddhist Pilgrimage, by Paul Barach

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Fighting Monks and Burning Mountains: Misadventures on a Buddhist Pilgrimage, by Paul Barach

Age 28 and fed up with the office job he settled for, Paul Barach decided to travel to Japan to follow a vision he had in college: to walk the ancient 750-mile Shikoku pilgrimage trail.

Here are some things he did not decide to do: learn Japanese, do any research, road test his hiking shoes, or check if it's the hottest summer in history.

And he went anyway, hoping to change his life.

Fighting Monks and Burning Mountains is the absurd and dramatic journey of one impulsive American's search for answers on a holy path in an exotic land. Along the pathway connecting 88 Buddhist temples, he'll face arduous mountain climbs, hide from guards in a toilet stall, challenge a priest to a mountaintop karate battle, and other misadventures.

He'll also delve into the fascinating legends of this ancient land, including a dragon-fighting holy man, a berserker warrior-priest, haunted temples, and a vendetta-driven ghost that overthrew a dynasty.

Told with humor and humility, Fighting Monks and Burning Mountains is a funny, engaging memoir about the consequences of impulsive decisions, and the things you can discover while you're looking for something else.

Also, that boars are terrifying in person.

  • Sales Rank: #61449 in Audible
  • Published on: 2015-09-02
  • Format: Unabridged
  • Original language: English
  • Running time: 482 minutes

Most helpful customer reviews

9 of 10 people found the following review helpful.
I loved it! Author Paul Barach has an amazing command ...
By Billy Anderson
I loved it!

Author Paul Barach has an amazing command of the English language that fits the wry tone of the book perfectly.

I look forward to reading more from him in the future, since according to a google search this is his first novel.

5 of 5 people found the following review helpful.
Humorous Enlightenment
By Anica
I wasn't entirely sure I would like this book when I first picked it up. My genre choices usually lean more towards fantasy/sci fi. After reading it, though, I can say I'm glad I did! Paul Barach does an amazing job of balancing humor and insight--the narrative never feels like it's trying too hard to get a laugh or seem profound. I like that the story is liberally salted with facts about the history and culture of the Shikoku trail; pure subjective narrative would've made the book seem whiny, when instead it reads as a genuinely insightful, broadening experience. If you're a fan of personal growth through grueling experiences (think Cheryl Strayed's "Wild") I recommend this book

7 of 8 people found the following review helpful.
Funny, earnest, insightful, poignant, interesting memoir of a challenging journey
By The Enthusiastic Reader
For a memoir to be ultimately interesting and satisfying, it's not enough for interesting things to happen to an interesting person; additionally, the book has to actually be written in an interesting, engaging or at least unique way. Fortunately for the reader, "Fighting Monks and Burning Mountains" meets this criteria.

This book is voiced by an intriguingly flawed narrator who experiences many compelling "misadventures" along his journey, which he describes in clear, vivid detail. Impressively, Barach seamlessly interweaves interesting historical/cultural anecdotes about the Shikoku pilgrimage and Japanese culture in between his nakedly honest (and often humorous) details about the usually brutal (yet sometimes transcendent) day to day struggles of the 700+ mile Shikoku pilgrimage.

While Barach's external struggles and triumphs are memorable and engagingly written (yes, there are actual monk fights), I found his internal journey to be the most compelling and unique aspect of this travel memoir. Barach captures the ambivalence one acutely feels in the midst of what he hopes will be in retrospect a character-building or "life changing" experience. He captures the ping ponging many travelers feel between feeling earnest and eager about "being in the moment" and alternately fighting the urge to rush through the boredom/tedium/difficulty to the next accomplishment/stage. As he puts it, "While fighting to be in the moment, I must also accept that while I’m hot, tired, and enduring another drudging hour of nothing on a concrete ribbon, the moment kinda sucks." Yet he continues to put one foot in front of the other, rouses himself back to attempt meditation when his mind wanders, and in the end honestly and humbly faces the prospect that the journey might afford different answers than those he initially sought/expected.

Almost equally impressive is how Barach weaves his witty humor in and out of his depictions of personal challenges and historical details. When describing a fudo, he writes: "He’s armed with a sword to cut through delusion and a lasso to rein in focus. I like these the best, because it’s a demon with fire and a blade. Like chocolate peanut butter ice cream, three things I love separately, together at last." His humorous approach almost always remains in the service of the story itself, by which I mean that Barach fails to fall into the trap many comedians can't resist of crafting a funny sentence/take on a situation just to show how clever they are, without having any overall relevancy or poignancy. Barach displays an earnest enthusiasm for the history and cultural significance of the Shikoku pilgrimage and Japanese culture, while also applying a searingly honest appraisal of the at times absurd minute to minute challenges the journey affords, and the humor often arises from the juxtaposition of these factors. Overall I found this a very satisfying read .

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Jumat, 04 Februari 2011

[V421.Ebook] Download PDF Reward Systems: Does Yours Measure Up? (Memo to the CEO), by Steve Kerr, Glenn Rifkin

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Reward Systems: Does Yours Measure Up? (Memo to the CEO), by Steve Kerr, Glenn Rifkin

It's one of the thorniest management problems around: dealing with unmotivated, low-performing employees. It's easy to point the finger of blame at them. But in most companies, it's the reward system, not the workforce, that's causing poor attitudes and performance: many reward systems actually discourage desired behaviors while rewarding the very actions that drive executives crazy.

In Reward Systems: Does Yours Deliver? Steve Kerr describes the steps you must take to create an effective reward system:
- Clarify what you mean by "performance" -- in ways that help employees understand how they can support what you're trying to accomplish
- Devise an effective performance-measurement system that distinguishes between metrics used for control and those used for employees' development
- Design a reward system that motivates people to do what you want them to do while also meeting their needs

To get the most from employees, you don't need to add headcount, upgrade your IT capabilities, or hire consultants. You do need to develop the right reward system. This book shows you how.

From our new Memo to the CEO series -- solutions-focused advice from today's leading practitioners.

  • Sales Rank: #906962 in Books
  • Brand: Brand: Harvard Business Review Press
  • Model: 4049027
  • Published on: 2008-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.20" h x .70" w x 4.60" l, .45 pounds
  • Binding: Hardcover
  • 136 pages
Features
  • Used Book in Good Condition

About the Author
Steve Kerr is the former Chief Learning Officer of Goldman Sachs and General Electric. He is a former professor of management and has served on the faculties of the University of Michigan business school, Ohio State University, and the University of Southern California, where he was faculty dean. He has authored numerous academic articles and coauthored the bestselling business books The Boundaryless Organization and The GE Work-Out.

Most helpful customer reviews

0 of 1 people found the following review helpful.
Doing Rewards the Right Way
By Dennis Doverspike
Steve Kerr, former chief learning officer for General Electric and Goldman Sachs, has written a short book on Reward Systems: Does Yours Measure Up? The book is in the Harvard Business Press Memo to the CEO series. However, any employee at any level can learn valuable lessons from the enjoyable book.

I find a lot of short, popular books like this -- it clocks in at less than 136 pages -- are relatively short on content. Many can be summarized in a couple of pages or paragraphs. But not this book by Steve Kerr. Kerr has had a long career in acadame and industry; he is also an excellent story teller. As a result, the book provides a wealth of information on what goes wrong, and what can go right, with reward and compensation systems.

The book contains a number of checklists and guiding principles. The major organizational principles are:

1. Define performance in actionable terms
2. Measure the right things
3. Reward the right things

This may sound simple. Of course, the devil is in the details. The book provides a great deal of information on how you can attempt to follow the three principles.

11 of 11 people found the following review helpful.
Do reward systems work? It depends on who you ask...
By Greg Ehrbar
After over forty years of experience in large and small organizations, I have been on both sides of rewards, both receiving them and being passed over for them. If there is anything this experience has taught me, it is that in general, corporate rewards offer little on the positive side and a lot on the negative side.

There are several issues missing - or at least not fully realized, in this book, though it does contain some very true insight into failed rewards systems, such as those that start out claiming to reward outstanding performance but degenerate into mere attendance contests (a sure sign that management is either too busy, lazy or out of touch with its employees on a personal level).

One of the missing issues is favoritism. People are human, whether they are CEOs or the custodial staff and they respond more positively to those who make them feel good about themselves. They also cannot help but become somewhat biased toward those they know over those they don't know. That is why the first people in a large organization to receive awards are those in their immediate field of vision -- a phenomenon I have witnessed time and time again. Kerr does allude to the fact that, even in a quantifiable reward system, it must be taken into consideration that the playing field is not always level for the candidates -- but what also factors in is that the "favorites", or to put it more charitably, the "high-profile" persons, are often going to get the better chances?

That is not to say that this book does not have value. Kerr does acknowledge flawed systems and, most importantly, points out that there are employees being rewarded for the wrong behavior. There will always be people who figure out how to work the system. That is absolutely true. Some terribly horrendous people who make life miserable for those around them and are a drain on both morale and company resources are given awards, making those awards mockeries of their actual intent.

Another very important point Kerr makes is that saying "No" is punished and saying "yes" without question is rewarded, even if the directive is going to be damaging to the company, the client, or the future. I can't help but wonder how many "less than excellent" employees could see the current problems coming for the fall of the banks or the auto companies but were considered "negative" and "not excellent" while those who carried out the flawed orders of those above them were called "outstanding?"

So Kerr's book is valuable if only that it re-opens the subject and hopefully institutes improvement, if not perfection. You can't expect awards to always be fair, just look at the Oscars or the Emmys. But they're probably here to stay because they're a cheaper alternative to raises and bonuses in these lean times.

That said, the most important part of the issue of whether rewards work is this -- what happens to the people who DON'T get them? They may never speak about it, not wanting to be "poor sports," but for all his quantifying, Kerr can't possibly account for all the hurt and possible bitterness that giving public awards to a select few incurs on the mass of losers. Who is really getting "rewarded" ultimately? The employees or the management who can rest a little easier now that they have rewarded "the best people?"

How can you tell a crowd of employees that they're all valued and they're great, but a few are even greater? Shades of Animal Farm -- some are more equal than others. Such events not only cause deep wounds but also shove wedges between co-workers who are being told there's no "I" in "team." You can't give awards to everybody either, because obviously they lose their meaning. You might want to tailor specific awards for each individual contribution, which is time consuming, or -- heavens to betsy -- visit your people more often to let them know how valued they are. I have seen, too often, that citing the contributions of some while ignoring those of so many others causes hurts, the depths of which you may never be aware.

It's not an easy issue to solve and Kerr, to his credit, doesn't pretend to have all the answers, nor do the companies he served become magically transformed. But again, in these economically challenging times, it might do well to find more ways to do more than just create a blanket reward policy without taking the variables of the human factor into account.

2 of 3 people found the following review helpful.
Good Overview but Not a List of Reward Ideas
By Lisa Shea
Reward Systems by Steve Kerr is a very short book - and it is also a high level book. I have several books on practical reward systems, but that is not what this book provides. Instead, it is more meant for a CEO to think about overall company-wide systems that will help create a productive environment. In that sense I think the title is not quite helpful. Most people who are getting a book on reward systems want to actually create reward systems and get help with them. This book is more about how to decide who gets what raises, and how to get management to implement that well.

To begin with, the book talks about a scientist working with rats. He literally yells at the rats for "not doing what he wanted." Finally he realized his EXPERIMENT was flawed - that he was not rewarding the rats well, so they naturally were not doing the desired behavior. Once he gave them good rewards, they went for them. So for example imagine a maze with pieces of chalk at the end (assuming rats hate chalk ;) ). The rats would not make any attempt to go for it. If instead you had a really lovely cheese at the end, the rat would now try to get it. The book is saying that humans are the same way. If you have "rewards" that nobody wants, you cannot be surprised when the employees do not even try to get them. You need rewards they really do want in order to movtivate them.

The book launches into a long discussion about mission statements and then metrics of how to measure which employees should get a reward. It points out that measurements should be about improving performance. It talks about rating vs ranking - i.e. giving each employee an independent quality level, or putting them all into a long line from top to bottom. Steve points out that ranking systems only really works if every single job has the same skill set and warns that ranking discourages teamwork. He says it is much better to have standards that everyone meets or doesn't meet, vs trying to compare humans with each other to rank them.

As an example, the book cites how people sometimes talk about porpoises being wonderfully helpful and pushing sailors to safety. However, studies show that porpoises like to push all objects in all directions. The sailors that are pushed to land are able to tell their story - but the sailors pushed out to sea drown and don't tell their stories. Therefore we only hear half of the story.

All people in a system need to get treated equally. In many systems the high performers get rewards but no feedback - while the low performers get no rewards and lots of feedback. All people should get feedback so they can get better. Rewards should be quickly, so that it reinforces the behavior, rather than months or years later. You want to change rewards frequently so that they stay "special" and not "expected". Also, you should only rarely punish. People respond far better striving towards a reward than fearing a damaging activity.

The book does reasonably well as a high-end overview of what a reward system should aim for - but it is definitely NOT an actual, practical "how to think up rewards your employees will like" type of book. If you don't have a mission statement or a pay raise system in place yet - or if you are dissatisfied with either - this is a book to take a look at. If you want actual reward system designs and ideas, you will need to look elsewhere.

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Kamis, 03 Februari 2011

[A282.Ebook] Free Ebook Psychology of Academic CheatingFrom Academic Press

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Psychology of Academic CheatingFrom Academic Press

Who cheats and why? How do they cheat? What are the consequences? What are the ways of stopping it before it starts? These questions and more are answered in this research based investigation into the nature and circumstances of Academic Cheating. Cheating has always been a problem in academic settings, and with advances in technology (camera cell phones, the internet) and more pressure than ever for students to test well and get into top rated schools, cheating has become epidemic. At the same time, it has been argued, the moral fiber of society as a whole has dampened to find cheating less villainous than it was once regarded. Who cheats? Why do they cheat? and Under what circumstances?

The Psychology of Academic Cheating looks at personality variables of those likely to cheat, but also the circumstances that make one more likely than not to try cheating. Research on the motivational aspects of cheating, and what research has shown to prevent cheating is discussed across different student populations, ages and settings.

*Summarizes 50 years of academic cheating trends in K-12 and postsecondary institutions
*Examines the methodology of academic cheating including the effect of new technologies
*Reviews and discusses existing theories and research about the motivation behind academic cheating

  • Sales Rank: #3308527 in Books
  • Published on: 2006-11-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .81" w x 5.98" l, 1.29 pounds
  • Binding: Hardcover
  • 352 pages

From the Back Cover
Academic cheating has long been a problem in educational institutions. Research indicates that the majority of students have cheated at some point in their academic careers, and that cheating is highly influenced by both the demands of the learning situation and the student’s larger social context. The Psychology of Academic Cheating provides a summary of research findings on the personality and situational variables associated with cheating, the methods most commonly used to cheat, the motivation behind cheating behavior, and ways in which educators can remove opportunities for cheating.

The book is divided into four sections discussing
* Who cheats and how?
* What motivates cheating?
* How do students reason about cheating?
* How do educators respond to cheating?

The book discusses student cheating and teacher cheating, as well as the motivational profiles of students who report cheating. It also explores malleable definitions of dishonesty, whereby students frame cheating in to believe it is less morally reprehensible. Understanding this reasoning better presents educators and psychologists with opportunities for social-cognitive interventions. The book also explores at length how technology is being utilized to cheat in new ways, and what the cheating literature has to say about the increasing trend toward online testing.

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Rabu, 02 Februari 2011

[R160.Ebook] Ebook Free An Elementary Introduction to the Wolfram Language, by Stephen Wolfram

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An Elementary Introduction to the Wolfram Language, by Stephen Wolfram

The Wolfram Language represents a major advance in programming languages that makes leading-edge computation accessible to everyone. Unique in its approach of building in vast knowledge and automation, the Wolfram Language scales from a single line of easy-to-understand interactive code to million-line production systems. This book provides an elementary introduction to the Wolfram Language and modern computational thinking. It assumes no prior knowledge of programming, and is suitable for both technical and non-technical college and high-school students, as well as anyone with an interest in the latest technology and its practical application.

  • Sales Rank: #48937 in Books
  • Published on: 2017-04-01
  • Original language: English
  • Dimensions: 9.90" h x .90" w x 7.00" l,
  • Binding: Paperback

About the Author
Stephen Wolfram is the creator of the Wolfram Language, as well as Wolfram]Alpha and Mathematica. He has been a pioneer in the science and technology of computation for nearly four decades. He started using computers while doing physics research in his early teens, and made many important discoveries that led eventually to his groundbreaking 2002 book A New Kind of Science. Since 1987, Wolfram has been CEO of Wolfram Research, one of the world's most respected software companies, known for its long history of technical innovation.

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18 of 18 people found the following review helpful.
Wolfram is an excellent teacher and textbook writer in addition to being a ...
By Harold W. Miller
This textbook written by Stephen Wolfram is an essential for those who have Mathematica 10. I have done a review and gave my recommendation to Hands-on Start to Wolfram Mathematica by Cliff Hastings, Kelvin Michio, and Michael Morrison earlier this year and now Wolfram Media has added this to the collection. Stephen Wolfram is the founder and president of Wolfram, the publisher of Mathematica. Wolfram is an excellent teacher and textbook writer in addition to being a programming genius who brought forth Mathematica, the premier computation software package out there.

He begins by saying The Mathematica Handbook which was discontinued in 2007 with the fifth edition because at 1500 pages had reached the limit for a hardbound handbook. Wolfram writes that the current edition, 10.3, would have to be 50,000 pages and be equivalent to the Encyclopedia Brittanica in length. Much too much for a reference manual. Wolfram says that all the information is in the Help section of the program. Mathematica has the most extensive on-line documentation of any major software program.

He goes through most of the program giving an overview of the programs features. He gives examples which are supplemented by professional illustrations. He lingers on the newer areas Mathematica addresses. That is, features added since the fifth edition from 2007. He doesn't spend too much time on pure mathematics--the Hands-on Introduction by Hastings, et al. covers that nicely. Also, old copies of the fifth edition of the Mathematica Handbook are still valid. Wolfram never throws away anything. He does simplify a few of the math functions, however. On page 295 he includes a chapter on "What We Haven't Discussed." This chapter mentions topics such as User Interface Construction, Function Visualization, Geometry, and "The Computational Universe". The Computational Universe is the title to Stephen Wolfram's bestseller, A New Kind of Science, 2002. Wolfram does appreciate the value of editing keeping An Elementary Introduction to 324 pages.

Wolfram's Introduction is extremely readable and the author does say a 12-year-old, sixth-grader​, would be able to use his manual, as well as any adult. If you get the Home Edition of Mathematica 10.3 you should buy these two books. For textbooks, these are priced as any soft-back book would be, not like a super-expensive college textbook. I recommend Wolfram's Introduction to the Wolfram Language highly.

7 of 7 people found the following review helpful.
Excellent Introduction even for Experienced Programmers
By Jordan E.
I'm not new to programming. I've written plenty in assembly, C,C++,C#, python, ruby, MATLAB, etc. The Wolfram language is like nothing I've encountered before, and I found this book useful even for a more seasoned programmer like myself. Symbolic programming, and the wolfram language, forces you to think differently about writing code (for() loops are and should be discouraged), and this is a most excellent and comprehensive introduction. It's also quite gentle, variables and functions and other low-level structures aren't even introduced until quite late in the book. I highly recommend this affordable and excellent text for anyone interested in learning mathematica or the wolfram language.

7 of 7 people found the following review helpful.
Welcome Addition
By John Ray
There is a wealth of information online for the Wolfram language. In fact, there is so much that it is sometimes daunting to sift through everything to get to what you want. This book provides you with a starting point to indicate in which direction you might want to begin your exploration. For new users, it is a good place to start.learning the current version of the language. Keep in mind that (like many languages) this a dynamic product and that additions are always around the corner. Online is the final destination for keeping up to date..If you're using an older version, some things in this book do not exist..

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